Ron Burgundy is the famous anchorman for a local San Diego television station, fictional KVWN channel 4. He works alongside his friends, whom he had known since childhood, on the news team: lead field reporter Brian Fantana, sportscaster Champ Kind, and meteorologist Brick Tamland. Station director Ed Harken informs the team that they have retained their long-held status as the highest-rated news program in San Diego, leading them to throw a wild party, where Burgundy unsuccessfully attempts to pick up a beautiful blonde woman, Veronica Corningstone. Harken later informs the team that they have been forced to hire Corningstone. After a series of unsuccessful attempts by the team to seduce her, she finally relents and agrees to a "professional tour" of the city with Ron, culminating in a sexual relationship. Despite agreeing to keep the relationship discreet, Ron announces it on air.